Research & Insights
Evidence-backed intelligence, product teardowns, and market signals built to help you operationalize customer data.
Anthropic Validated Our Vision: The Future of Enterprise AI is Operating Intelligence
Anthropic's context-aware AI in Slack validates a major shift beyond copilots and agents toward Operating Intelligence—a new category of AI that Composed AI is pioneering to unify enterprise knowledge and drive better decisions.
The Data Delusion: Why Businesses Are Drowning in Data but Starved for Evidence
Enterprises invest heavily in data but still make poor decisions. This article argues that the solution isn't more data, but a new standard called 'business evidence'—contextualized, validated, and connected information that provides a single source of truth.
Beyond the Answer: Why Context is the New Frontier for Enterprise AI
This article argues that the next leap in enterprise AI isn't bigger models, but systems that deeply understand business context, organizational memory, and evidence-led intelligence.
What is Evidence-Led Intelligence? The Next Evolution of Enterprise AI
This foundational article explains Evidence-Led Intelligence (ELI), a new approach that transforms raw data into a structured body of evidence for proactive, context-aware decision-making. Learn how ELI overcomes the limitations of traditional BI and context-less AI to build a true organizational memory.